Built around the workflow
We map the real process first, roles, handoffs, exceptions, then design the interface around it.
Why it matters
Your ops are the product.
Client-facing when it counts
Portals for status, documents, approvals, and payments, fewer chasing emails, clearer expectations.
AI with guardrails
Summaries, routing, draft responses, and search, scoped to your data, with human sign-off where it matters.
Marketing sites get the attention, but margins live in how you onboard clients, track jobs, and move data. We build focused systems that cut admin, give clients self-service, and plug AI in where it saves hours, not hype.
Scope
What we deliver
From discovery to deployed product, UX, build, integrations, and handover your team can run.
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Internal tools & dashboards
Job tracking, resource planning, reporting views, and admin panels tuned to how your team actually works.
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Client portals
Secure login, document exchange, milestone tracking, and branded experiences that match your site.
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AI-assisted workflows
Intake triage, knowledge search, draft generation, and automation hooks, practical, not novelty.
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Integrations & data
CRM, accounting, calendars, webhooks, and API connections so the system sits in your stack, not beside it.
Process
How a build runs
Discovery-led. Iterative releases. No 12-month waterfall before anyone sees a screen.
Map
Stakeholder interviews, workflow diagram, and success metrics, we agree what “done” looks like.
Prototype
Clickable flows for the critical paths. Validate with real users before heavy build.
Build & integrate
Production app, auth, roles, integrations, and AI features where they earn their keep.
Launch & iterate
Deploy, train your team, monitor usage, and roadmap phase two from real feedback.
Investment
Systems pricing
Starting bands ex VAT. Custom scope is normal here, we quote after discovery, not from a generic menu.
Starter
Focused tool
From £2,500 ex VAT
Single workflow, small team, one integration surface.
- Discovery & UX
- Core dashboard or portal
- Auth & roles
- One key integration
- Deploy & handover
Most chosen
Operations platform
From £6,000 ex VAT
Multi-role internal tool plus client portal and AI assist.
- Everything in Focused tool
- Client-facing portal
- Multiple integrations
- AI workflow modules
- Admin & reporting
Scale
Custom platform
Custom ex VAT
Multi-department systems, complex data models, and ongoing roadmap.
- Full discovery programme
- Phased delivery plan
- Enterprise integrations
- SLA & support options
- Dedicated team embed
Figures are starting bands ex VAT. Third-party API costs, hosting, and ongoing support are scoped separately.
Industry funnels
Built for how your market searches
Same craft, different buyer language. Dedicated industry paths that feed the right pages into SEO and ads.
Construction
Main contractors, specialists, and developers who need trust before tender.
View funnel →Trades
Local lead engines, clear services, areas covered, and mobile-first quote paths.
View funnel →Fintech
Product narrative and trust for finance brands doing due diligence online.
View funnel →Golf & leisure
Membership, events, and bookings with premium club atmosphere.
View funnel →Property
Developments, agencies, and land brands built for high-value enquiries.
View funnel →Professional services
Consultancies and B2B firms where proof and positioning close the deal.
View funnel →Healthcare
Calm, credible clinic sites that still drive bookings and enquiries.
View funnel →Hospitality
Hotels and venues that win more direct bookings off-platform.
View funnel →FAQ
Common questions
Is this off-the-shelf SaaS?
No, we build to your workflow. Faster than bespoke from scratch, tighter than forcing your ops into someone else’s product.
Where does AI actually help?
Search across your docs, triage inbound requests, draft summaries, and route tasks, always with clear boundaries and audit trails.
Can you integrate with our CRM?
Usually yes. We scope integrations in discovery, HubSpot, Salesforce, Xero, Google Workspace, and custom APIs are common.
Who maintains it after launch?
We hand over documentation and can stay on retainer for fixes, features, and hosting, you’re not locked in.
Ready to fix the back office?
Send the brief, or book a short call. We’ll come back with a clear scope and band.