Technical first
Crawlability, speed, indexation, schema, and clean IA, no content plan survives a broken foundation.
Why it matters
Search moved. Your site should too.
Intent-led content
Service, location, and proof pages mapped to real queries, not keyword-stuffed blog filler.
AEO-ready structure
Clear entities, FAQs, and factual blocks that AI systems can cite when they answer on your behalf.
Google still drives enquiries, but AI overviews and answer engines are reshaping how people discover service businesses. We fix the technical base, build pages that match how buyers search, and structure content so humans and machines both get a clear answer.
Scope
What we deliver
Audit to execution, technical fixes, page builds, and ongoing optimisation tied to enquiries, not vanity metrics.
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Technical SEO
Site audits, Core Web Vitals, redirects, sitemaps, schema markup, and indexation fixes.
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Content & IA
Service funnels, location pages, proof modules, and internal linking that reinforce topical authority.
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AEO (AI answer engines)
Structured FAQs, entity clarity, and citation-friendly content for ChatGPT, Perplexity, and Google AI Overviews.
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Reporting & iteration
Rank tracking, Search Console, conversion paths, and monthly priorities, what moved, what’s next.
Process
How SEO runs with us
Baseline, fix, build, measure. No black-box retainers with PDFs full of impressions.
Audit
Technical health, competitor gaps, and quick wins, we show you the board before we move pieces.
Fix & structure
Critical technical issues, IA cleanup, and schema, get the site ready to rank and be cited.
Build & optimise
New pages, content refreshes, and AEO blocks on priority URLs.
Report & refine
Monthly review against rankings, traffic quality, and enquiries, adjust the plan from data.
Investment
SEO pricing
Monthly retainers and project packs, starting bands ex VAT. Exact scope depends on site size and competition.
Starter
Essentials
From £350/mo ex VAT
Small sites that need technical hygiene and steady progress.
- Monthly technical check
- On-page optimisation
- Search Console monitoring
- Priority fix list
- Quarterly strategy call
Most chosen
Growth SEO
From £750/mo ex VAT
Content, funnels, and AEO for teams chasing qualified leads.
- Everything in Essentials
- New page builds / month
- AEO & schema programme
- Competitor tracking
- Monthly reporting & calls
Project
Launch packs
From £1,200 ex VAT
One-off audits, migrations, or site-launch SEO setup.
- Full technical audit
- Redirect & migration plan
- Launch checklist
- Schema & sitemap setup
- Handover doc
Retainer figures are starting bands ex VAT. Link building, PR, and paid search sit under Marketing if you need them.
Industry funnels
Built for how your market searches
Same craft, different buyer language. Dedicated industry paths that feed the right pages into SEO and ads.
Construction
Main contractors, specialists, and developers who need trust before tender.
View funnel →Trades
Local lead engines, clear services, areas covered, and mobile-first quote paths.
View funnel →Fintech
Product narrative and trust for finance brands doing due diligence online.
View funnel →Golf & leisure
Membership, events, and bookings with premium club atmosphere.
View funnel →Property
Developments, agencies, and land brands built for high-value enquiries.
View funnel →Professional services
Consultancies and B2B firms where proof and positioning close the deal.
View funnel →Healthcare
Calm, credible clinic sites that still drive bookings and enquiries.
View funnel →Hospitality
Hotels and venues that win more direct bookings off-platform.
View funnel →FAQ
Common questions
How long until we see results?
Technical fixes can show within weeks. Rankings and enquiry lift typically build over 3-6 months depending on competition and site history.
What is AEO?
Answer Engine Optimisation, structuring content so AI systems can understand, summarise, and cite your business accurately in generated answers.
Do you guarantee page one?
No, anyone who does is lying. We guarantee clear work, honest reporting, and priorities tied to business outcomes.
Can you SEO a site you didn’t build?
Yes. We audit what you have, fix what’s blocking progress, and build the pages you’re missing.
Ready to rank for the right terms?
Send the brief, or book a short call. We’ll come back with a clear scope and band.